Today, there are many goal setting framework, and one of which is called the BSQ Goal setting. Setting goals is undeniably crucial for personal and professional success, but not all goals are created equal.

Like setting SMART Goals, the BSQ goal setting is unique in its own ways, and when used right you can use it together with SMART Goals setting and make your goals smarter and more achievable.


  • BSQ Goal stands for, Think Big, Act Small and Move Quickly.
  • Using the BSQ goal, you follow a simple process of; defining your goal, determine a series of smaller milestones you want to hit along the way, and commit to a manageable timeline.
  • BSQ Goal is very similar to SMART Goals, but it is simple to execute, and offers high likelihood of success.

What is BSQ Goal Framework?

BSQ Goal framework is a research-backed and time-tested approach that follows three fundamental tenets: 

  • Setting any goal is better than having no goal
  • Specific goals are more effective than broad ones
  • Challenging, time-bound goals lead to greater accomplishments.

At its core, BSQ stands for the acronym:

  • Think Big
  • Act Small
  • Move Quick

By combining these three components, BSQ empowers individuals to set ambitious targets, break them down into achievable milestones, and propel themselves forward with time-bound deadlines.

How to Set Goals With BSQ Goal-Setting Framework?

To harness the power of BSQ Goal Setting, you need to follow a structured process that combines vision with action and accountability. Let’s dive deeper into the three steps of creating a BSQ Goal.

Step 1: Think Big

Thinking big means envisioning your ultimate goal—a significant achievement that you aspire to accomplish. It’s time to dream big and aim high. What do you truly want to achieve in your career, business, or personal life? Embrace ambition, and set your sights on a remarkable accomplishment. Use the following guidelines to define your Think Big goal:

  • Start with visualization: Picture your ideal outcome vividly in your mind.
  • Make it measurable: Quantify your goal to have a clear benchmark for success.
  • Set a timeframe: Determine the deadline for achieving your Think Big goal.

Step 2: Act Small

Act Small involves breaking down your Think Big goal into smaller, manageable milestones. These sub-goals serve as guideposts along your journey and provide a sense of accomplishment as you reach each milestone. Think of Act Small as your roadmap to success. Here’s how you can approach it:

  • Be specific: Detail the specific actions and steps required to reach each milestone.
  • Prioritize and sequence: Arrange the milestones in a logical order that builds momentum.
  • Assign deadlines: Set time-bound deadlines for each Act Small goal to keep yourself on track.

Step 3: Move Quick

The final step in the BSQ Goal Setting framework is to Move Quick, where you commit to a realistic timeline for achieving your milestones and, ultimately, your Think Big goal. Here’s how to make the most of this crucial step:

  • Establish accountability: Share your goals with someone you trust to hold you accountable.
  • Stay adaptable: Be open to adjusting your timelines based on progress and unforeseen challenges.
  • Celebrate achievements: Acknowledge and celebrate your successes, both big and small, along the way.

BSQ Goal Setting Template

To simplify the BSQ Goal Setting process, you can use a template that outlines each step in a clear and organized manner. The template acts as a comprehensive planning tool, enabling you to stay focused and motivated throughout your journey.

Below is a sample BSQ Goal Setting Template:

StepThink BigAct SmallMove Quick
1Define your ultimate goal.Break down your Think Big goal into smaller milestones.Set realistic and time-bound deadlines for each milestone.
2Set a measurable benchmark.Be specific about the actions required for each milestone.Establish accountability and share your goals with someone.
3Determine a timeframe.Prioritize and sequence the milestones logically.Stay adaptable and adjust timelines as needed.

BSQ Goal Setting Examples

Let’s explore real-life examples of how individuals can utilize the BSQ Goal Setting framework to achieve success in different areas of life:

Example 1: Advancing Your Career

  • Think Big: To become a senior manager in your company within the next three years.
  • Act Small: Secure a certification within six months, lead a successful project within a year, and mentor junior team members.
  • Move Quick: Set deadlines for completing the certification, project, and mentoring milestones.

Example 2: Launching a Business

  • Think Big: To start a profitable e-commerce store selling handmade products.
  • Act Small: Research product ideas within two weeks, build a website within a month, and launch with 20 products within three months.
  • Move Quick: Set deadlines for each milestone, ensuring a steady progress towards the launch.

Example 3: Personal Growth and Fitness

  • Think Big: To complete a marathon race within one year.
  • Act Small: Start with a 5k race within three months, run a half-marathon within six months, and follow a training plan diligently.
  • Move Quick: Set deadlines for completing the 5k, half-marathon, and full marathon milestones.

Utilizing BSQ Goal Setting in Career Advancement

A thriving career often requires strategic planning and goal-setting. The BSQ framework can be a game-changer when it comes to mapping your career path. Here’s how you can apply BSQ Goal Setting to advance in your profession:

  • Identify Your Long-Term Career Vision: Define your ultimate career goal, such as becoming a team leader or department head.
  • Break Down Your Career Journey: Divide your long-term goal into smaller, achievable milestones, such as gaining specific skills or completing relevant certifications.
  • Set Time-Bound Milestones: Establish realistic timelines for achieving each milestone, ensuring steady progress towards your ultimate career vision.
  • Embrace Adaptability: Stay flexible and be open to revising your goals as circumstances change or new opportunities arise.

Implementing BSQ Goal Setting for Business Growth

The BSQ Goal Setting framework is not only valuable for individuals but also highly effective for businesses aiming for growth and success. Here’s how businesses can leverage BSQ Goal Setting:

  • Define Business Objectives: Clearly outline the company’s long-term objectives, such as revenue targets or market expansion.
  • Break Down Business Goals: Divide the major objectives into smaller, actionable goals, such as launching new products or improving customer retention.
  • Allocate Resources Wisely: Assign the necessary resources, budget, and talent to each business goal to maximize chances of success.
  • Monitor Progress and Celebrate Achievements: Regularly track progress towards each goal, acknowledging milestones achieved and celebrating team successes.

Achieving Personal Goal and Growth With BSQ Goal Setting

Personal development is essential for a fulfilling and well-rounded life. The BSQ framework can be adapted to nurture personal growth effectively:

  • Reflect on Your Aspirations: Contemplate what you want to achieve personally, be it learning a new skill, improving relationships, or pursuing hobbies.
  • Break Down Personal Goals: Divide your personal aspirations into specific and achievable steps, making them less overwhelming.
  • Prioritize Self-Improvement: Create a timeline for tackling each personal goal, dedicating time and effort to continuous growth.
  • Cultivate Resilience: Embrace setbacks as learning experiences and persist in your personal development journey.

Empower Yourself with BSQ Goal Setting

BSQ Goal Setting framework is a potent tool to unlock your full potential and achieve success in all aspects of life.

By thinking big, acting small, and moving quickly, you create a roadmap for your ambitions, making them more attainable and rewarding.

Whether you are seeking career advancement, business growth, or personal fulfillment, BSQ Goal Setting can guide you towards greatness. Embrace the power of BSQ and embark on a journey of growth, accomplishment, and self-discovery.

Remember, you have the ability to turn your dreams into reality with BSQ Goal Setting at your side.

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